About African Wildlife Plains

luxury safari trips

Our roots run deep in the African bush

At African Wildlife Plains, our story was founded on a simple, driving passion: a lifelong love for Africa and safari. It began in Cape Town, where in 2023, industry veteran Phillip drew upon a decade of experience to create a different kind of company, one built on the belief that the top African safari tours should be transformative, authentic, and deeply personal.

We are more than just travel planners; we are curators of life-changing experiences. We believe true wildlife safaris are defined not only by the incredible animals you see, but by how you see them, and ultimately, by how they change you. Our perspective is born from years spent on the sun-drenched plains and in the riverine forests of this continent. It is from this place of genuine connection that we design every single journey.

Years of Experience

0 +

Trip Destinations

0 +

Happy Customer

0 K+

Our Philosophy

Personalised, responsible,
and authentic
wildlife safaris

Expertly personalised journeys

We reject the one-size-fits-all safari. Your adventure should be as unique as your dreams of Africa. We believe the best luxury safari trips are born from understanding what truly inspires you. By leveraging our extensive network of over 1,500 local partners, including exclusive lodges and specialist guides, we craft seamless, tailor-made itineraries that reflect your personal style and interests. We listen carefully, then design a journey that is yours and yours alone.

A commitment to conservation

We exist because of Africa's pristine wilderness, and we see it as our profound responsibility to protect it. Responsible tourism is the bedrock of our company. We proudly partner with leading local conservation organizations, contributing to vital anti-poaching, habitat restoration, and community empowerment initiatives. By travelling with us, you become a partner in this positive impact.

Deeply authentic connections

We believe the greatest luxury is a genuine connection - to nature, to other cultures, and to yourself. Our safaris are designed to be truly immersive. They take you beyond the game drive to connect with local communities, learn ancient traditions, and experience the quiet rhythms of the bush. We create the moments of magic that become lifelong memories.

Meet Our Founder

Phillip

African Wildlife Plains is steered by the vision and expertise of its founder, Phillip. With more than ten years spent guiding, planning, and living the safari life, his passion for the natural world is the driving force behind everything we do. Phillip’s journey began in the bush, learning the secrets of the wildlife he now shares with his clients. He founded African Wildlife Plains with a simple mission: to move beyond standard tours and create truly transformative luxury safari trips, built on a foundation of local knowledge, ethical practices, and an unwavering commitment to quality.

I wanted to create a company that shares the Africa I know and love. The one that’s wild, authentic, and leaves a permanent mark on your soul.” – Phillip